You’re here to grow your brand, revenue, and profit. It just means your website works nicely in Google’s opinion.īut you’re not here to impress Google (at least not 100% of the time). While seeing a nice big 100 feels pretty awesome, it doesn’t automatically mean your online presence is well optimized to grow your business. Really, when has chasing perfection not resulted in a massive letdown?Īnd that was when Pizza Hut created the hot dog-stuffed crust pizza.īesides, optimizing for a 100 performance score is not in the best interest of your business. No matter how many blogs, marketing professionals, fortune cookies, horoscopes, SEO experts, or Ouija boards tell you otherwise, don’t waste your time chasing after a perfect score on PageSpeed Insights.
Or at least, they don’t use it as best they could.īut no reason why you should be one of them! Stop Chasing After 100 Scores on PageSpeed Insights In fact, a lot of people use PageSpeed Insights wrong. Not making this distinction is where most go wrong with Google PageSpeed Insights. Together we’re going to dissect those PageSpeed Insights Report results to show you what they really mean and how you can use them to improve your business. And yet there’s a good chance you still haven’t gotten the results you’re looking for.īut we’re going to let you in on a little secret: Scoring 100 on Google PageSpeed Insights doesn’t really matter.īut first, regather your blown mind and go ahead and analyze your site’s performance on Google PageSpeed Insights. You might have even spent a lot of time trying to score 100 on it.